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Conservation and ecology are suddenly fashionable. Politicians on both sides of the Atlantic are seizing on 'the environment' as a topical political issue. It seems, however, that they are in danger of missing the point. Protecting our environment cannot be achieved simply by some magic new technology; nor by tinkering with our present system. Saving the environment raises profound questions about some of fundamental assumptions of any society. It is doubtful whether some of the politicians now climbing on the conservation bandwagon fully realize this point, or whether they would be so enthusiastic if they did. Serious environmental conservation means that governments will have to set pollution standards, despite cries from the offending industries that their foreign competitors will benefit. Politicians will have to face up to some extremely awkward decisions: for instance, whether to ban cars without anti-pollution devices. There will have to be international agreements in which short-term national interests have to be sacrificed. It means, in short, a more responsible view of man's relationship to his habitat.