«Comparative brand analysis harry winston vs messika»

Срок: до 19:30 Topic 3: Compare the value proposition of 2 competitive brands within the same sector (Luxury Cars, Cosmetics, Jewelry, Hospitality, watches,...) Harry Winston Messica Brand values, promise to the customer, history if support the brand value, size of terms of revenue, stores, growth rate, revenue per store to compare = success, target customer profiles, customers trends, demand, what they are looking for => which brand is ready to answer to customer needs. Growth potential and profitability. We can show their iconic products, why, not too deep. Social medi, messica is more active for example, channels of communication. Brand mapping, segment of the luxury. Swot analysis Communication strategy Sustainability Compare target audience, demographics, age = graphs Growth / future Bcg model PASTEL model - Kira 5 forces 1000 слов