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Locarno film festival Task Description 1. Presentation Slides Develop a slide deck that clearly presents your campaign’s: * What/How/Why Framework: * What is the campaign about? (core idea, purpose) * How will you address your chosen audience’s specific needs? * Why did you select this approach? * Strategic Approach: * Define the target audience. * Explain audience needs and how the strategy meets them. * Creative Concept: * Present the unifying creative idea answering client/audience needs. * Explain the rationale behind your concept and its strategic fit. * Application & Messaging Example: * Show practical output: Key Visual, Web Banner ad with messaging for corresponding target audience * Conclusion: * Recap of the presentation 
AI Disclosure & Evaluation:
Provide an explicit disclosure of any artificial intelligence tools used throughout your brief development. Include: * Which AI tools were used * Specific purposes for AI usage * Selection of example AI prompts (minimum two) * Biggest challenges or limitations encountered with AI outputs * How your team critically evaluated, adapted, or improved AI-generated content * Demonstrate how human insight remained essential and added value beyond AI