«Marketing in Hospitality»

Работа должна быть выполнена на английском. 1-я часть в виде буклета, 2-я часть в виде доклада. Case Study/Background Info LO 1 (ALL) Part – 1 You are a marketing manager for a hospitality organisation in London. You have been assigned to create a booklet to present it to the board of Directors. The booklet should include the following: 1. Introduction to the chosen organisation 2. Include 2 definitions of Marketing from different academic sources. 3. Explain the importance of Marketing. 4. Mention the types of management orientation and explain the type used by your organisation and justify. 5. Describe the Macro and Micro environment of your organisation. 6. Mention the different consumer markets targeted by the organisation and justify their choice. (Hardcopy to be submitted in the academic administration office) Individual work A5 size booklet Word count: 750 words (+/- 10%) Part – 2 You are to conduct a market research on any hospitality organisation and produce a report as follows: 1. Define Market research. 2. Explain the importance of market research. 3. Collect primary/secondary data on the demographics of the customers of your chosen organisation and their satisfaction level. 4. Analyse and summarise your findings. Enclose your findings (primary/secondary data) in appendix. Individual work Report format Word count: 500 words excluding the findings. (+/- 10%) Customer Service.doc - это как пример оформления работы. Так должна выглядеть работа. - MKT Assignment.doc - вопросы контрольной. Заранее благодарен.